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Every detail, from strategy to execution, aligns with operational goals and revenue milestones—because real impact lies at the intersection of identity and innovation.
Every detail, from strategy to execution, aligns with operational goals and revenue milestones—because real impact lies at the intersection of identity and innovation.
Every detail, from strategy to execution, aligns with operational goals and revenue milestones—because real impact lies at the intersection of identity and innovation.
THE MANIFESTO
THE MANIFESTO
Humbly, I promise: I am a bit of a unicorn (or an odd duck, however;). I believe in the transformative power of design, strategy, and growth. I am dedicated to leading the creation of brands and digital products that not only meet market needs but also ensure alignment with the company’s vision and business goals—our north stars...
read more
(or don't it's ok)
Humbly, I promise: I am a bit of a unicorn (or an odd duck, however;). I believe in the transformative power of design, strategy, and growth. I am dedicated to leading the creation of brands and digital products that not only meet market needs but also ensure alignment with the company’s vision and business goals—our north stars...
read more
(or don't it's ok)
Humbly, I promise: I am a bit of a unicorn (or an odd duck, however;). I believe in the transformative power of design, strategy, and growth. I am dedicated to leading the creation of brands and digital products that not only meet market needs but also ensure alignment with the company’s vision and business goals—our north stars...
read more
(or don't it's ok)
Humbly, I promise: I am a bit of a unicorn (or an odd duck, however;). I believe in the transformative power of design, strategy, and growth. I am dedicated to leading the creation of brands and digital products that not only meet market needs but also ensure alignment with the company’s vision and business goals—our north stars...
read more
(or don't it's ok)
HOWDY THERE!
HOWDY THERE!
i'm creative, process-driven, love people, and highly competitive.
i'm creative, process-driven, love people, and highly competitive.
I’ve deployed strategies for copious amounts of killer brands, leading brand, product, and growth operations that deliver results. Success isn’t just about tactics—it’s about understanding your team’s strengths, executing the mission with precision, measuring user feedback, and staying aligned with company goals. When done right, the process doesn’t slow you down; it accelerates success.
I'm adding content to the project pages—apologies for any glitches. They’ll be up and running faster than a Marine Corps quick response force. Thanks for your patience! 🫡
I’ve deployed strategies for copious amounts of killer brands, leading brand, product, and growth operations that deliver results. Success isn’t just about tactics—it’s about understanding your team’s strengths, executing the mission with precision, measuring user feedback, and staying aligned with company goals. When done right, the process doesn’t slow you down; it accelerates success.
I'm adding content to the project pages—apologies for any glitches. They’ll be up and running faster than a Marine Corps quick response force. Thanks for your patience! 🫡
I’ve deployed strategies for copious amounts of killer brands, leading brand, product, and growth operations that deliver results. Success isn’t just about tactics—it’s about understanding your team’s strengths, executing the mission with precision, measuring user feedback, and staying aligned with company goals. When done right, the process doesn’t slow you down; it accelerates success.
I'm adding content to the project pages—apologies for any glitches. They’ll be up and running faster than a Marine Corps quick response force. Thanks for your patience! 🫡
I’ve deployed strategies for copious amounts of killer brands, leading brand, product, and growth operations that deliver results. Success isn’t just about tactics—it’s about understanding your team’s strengths, executing the mission with precision, measuring user feedback, and staying aligned with company goals. When done right, the process doesn’t slow you down; it accelerates success.
I'm adding content to the project pages—apologies for any glitches. They’ll be up and running faster than a Marine Corps quick response force. Thanks for your patience! 🫡
Gloo
Gloo
Gloo
>>>
>>>
>>>
Led Gloo’s design department through a seamless transition
Led Gloo’s design department through a seamless transition
Head of Design
Head of Design
Senior Oversight
Senior Oversight
Lyft
Lyft
Lyft
>>>
>>>
>>>
Held the wheel on Autonomous vehicles, Rentals and Cross-Departmental Teams
Held the wheel on Autonomous vehicles, Rentals and Cross-Departmental Teams
Product Leadership
Product Leadership
Senior Oversight
Senior Oversight
{
{
{
Runaround
Runaround
Runaround
}
}
}
This brand dang near got a away
This brand dang near got a away
UI/UX design
UI/UX design
{
{
{
Groundbreaking Construction
Groundbreaking Construction
Groundbreaking Construction
}
}
}
Moving mountains with groundreaking results
Moving mountains with groundreaking results
UI/UX design
UI/UX design
{ ALLIES IN ARMS }
Strategic Operations for Mission-Driven Success
Strategic Operations for Mission-Driven Success
Every project demands a clear strategy and tactical precision. From startups navigating uncertainty to enterprises facing complex challenges, I leverage proven processes and strategic methodologies to cut through the fog of war. Together, we'll ensure your brand and product initiatives align with your North Stars, keeping you focused and effective—never scrambling in a war room for users and or customers.
#nowhiteflags
STARTUPS
the commandos in the trenches
You’re bootstrapping or venture-backed, and every move counts. I’m here to be your founding designer, helping you go from 0-1 in branding, strategy, and design
systems that scale with you.
UX Leadership
Product Strategy
Founding Design
STARTUPS
the commandos in the trenches
You’re bootstrapping or venture-backed, and every move counts. I’m here to be your founding designer, helping you go from 0-1 in branding, strategy, and design
systems that scale with you.
UX Leadership
Product Strategy
Founding Design
MID-SIZED
Tactical Units on the Ground
You’ve proven your product-market fit, but now you need to grow. I’ll help you refine your branding, align your teams, and build scalable design systems that prepare you for the next level—without losing your agility.
UX Leadership
Product Strategy
Founding Design
MID-SIZED
Tactical Units on the Ground
You’ve proven your product-market fit, but now you need to grow. I’ll help you refine your branding, align your teams, and build scalable design systems that prepare you for the next level—without losing your agility.
UX Leadership
Product Strategy
Founding Design
ENTERPRISE
Battalions in Formation
Your battalion is well-formed, and the mission is clear, but maintaining consistency at scale is challenging. I can help build or monitor process, adhere to brand standards, balance cross-departmental relationships, run product SPRINT sessions, and more to help..
UX Leadership
Product Strategy
Founding Design
ENTERPRISE
Battalions in Formation
Your battalion is well-formed, and the mission is clear, but maintaining consistency at scale is challenging. I can help build or monitor process, adhere to brand standards, balance cross-departmental relationships, run product SPRINT sessions, and more to help..
UX Leadership
Product Strategy
Founding Design
STARTUPS
the commandos in the trenches
You’re bootstrapping or venture-backed, and every move counts. I’m here to be your founding designer, helping you go from 0-1 in branding, strategy, and design
systems that scale with you.
UX Leadership
Product Strategy
Founding Design
MID-SIZED
Tactical Units on the Ground
You’ve proven your product-market fit, but now you need to grow. I’ll help you refine your branding, align your teams, and build scalable design systems that prepare you for the next level—without losing your agility.
Brand Strategy
Growth Strategy
Digital Products
ENTERPRISE
Battalions in Formation
Your battalion is well-formed, and the mission is clear, but maintaining consistency at scale is challenging. I can help build or monitor process, adhere to brand standards, balance cross-departmental relationships, run product SPRINT sessions, and more to help..
Product Strategy
SAAS Leadership
UX Leadership
Call in Support
{ BATTLE TACTICS }
{ BATTLE TACTICS }
{ BATTLE TACTICS }
{ BATTLE TACTICS }
Forging Brands and Products That Cultivate Loyalty and Fuel Growth
Forging Brands and Products That Cultivate Loyalty and Fuel Growth
Forging Brands and Products That Cultivate Loyalty and Fuel Growth
Every project demands a clear strategy and tactical precision. Drawing from the leadership trenches and utilizing proven methods like design thinking, agile processes, and SPRINT consulting—among others—I ensure your brand and product initiatives align with your North Stars, keeping you focused and effective—not scrambling in a war room for customers and or users.
brand
Build a Memorable Brand That Drives Connection and Growth
brand
Branding as your first line of offense creates substantiation and resonates with your audience.
Brand Audits
Brand Strategy
Rapid Branding
Branding
product
Empowering YOU TO Create Strategic, USER-CENTRIC, Products Aligned with Your Business Goals
product
Strategic products are designed to meet market needs while aligning with business goals and customer desires.
Product Design Leadership
Operational Design Efficiency
Process & Systems Integration
growth
Partnering with You to Scale and Achieve Sustainable Business Growth
growth
Implementing scalable systems and strategies helps drive consistent, sustainable growth while ensuring resources are used efficiently to support business expansion.
Integrated Sales + Marketing
Process & Systems Integration
Growth Strategy
brand
Build a Memorable Brand That Drives Connection and Growth
brand
Branding as your first line of offense creates substantiation and resonates with your audience.
Brand Audits
Brand Strategy
Rapid Branding
Branding
product
Empowering YOU TO Create Strategic, USER-CENTRIC, Products Aligned with Your Business Goals
product
Strategic products are designed to meet market needs while aligning with business goals and customer desires.
Product Design Leadership
Operational Design Efficiency
Process & Systems Integration
growth
Partnering with You to Scale and Achieve Sustainable Business Growth
growth
Implementing scalable systems and strategies helps drive consistent, sustainable growth while ensuring resources are used efficiently to support business expansion.
Integrated Sales + Marketing
Process & Systems Integration
Growth Strategy
brand
Build a Memorable Brand That Drives Connection and Growth
brand
Branding as your first line of offense creates substantiation and resonates with your audience.
Branding
Brand Audits
Brand Strategy
product
Empowering YOU TO Create Strategic, USER-CENTRIC, Products Aligned with Your Business Goals
product
Strategic products are designed to meet market needs while aligning with business goals and customer desires.
Product Design Leadership
Operational Design Efficiency
Process & Systems
growth
Partnering with You to Scale and Achieve Sustainable Business Growth
growth
Implementing scalable systems and strategies helps drive consistent, sustainable growth while ensuring resources are used efficiently to support business expansion.
Integrated Sales + Marketing
Process & Systems Integration
Growth Strategy
ALLIES IN ARMS
Strategic Operations for Mission-Driven Success
Every project demands a clear strategy and tactical precision. From startups navigating uncertainty to enterprises facing complex challenges, I leverage proven processes and strategic methodologies to cut through the fog of war. Together, we'll ensure your brand and product initiatives align with your North Stars, keeping you focused and effective—never scrambling in a war room for users and or customers. #nowhiteflags
STARTUPS
the commandos in the trenches
You’re bootstrapping or venture-backed, and every move counts. I’m here to be your founding designer, helping you go from 0-1 in branding, strategy, and design
systems that scale with you.
UX Leadership
Product Strategy
Founding Design
STARTUPS
the commandos in the trenches
You’re bootstrapping or venture-backed, and every move counts. I’m here to be your founding designer, helping you go from 0-1 in branding, strategy, and design
systems that scale with you.
UX Leadership
Product Strategy
Founding Design
MID-SIZED
Tactical Units on the Ground
You’ve proven your product-market fit, but now you need to grow. I’ll help you refine your branding, align your teams, and build scalable design systems that prepare you for the next level—without losing your agility.
Brand Strategy
Growth Strategy
Digital Products
MID-SIZED
Tactical Units on the Ground
You’ve proven your product-market fit, but now you need to grow. I’ll help you refine your branding, align your teams, and build scalable design systems that prepare you for the next level—without losing your agility.
Brand Strategy
Growth Strategy
Digital Products
ENTERPRISE
Battalions in Formation
Your battalion is well-formed, and the mission is clear, but maintaining consistency at scale is challenging. I can help build or monitor process, adhere to brand standards, balance cross-departmental relationships, run product SPRINT sessions, and more to help..
Product Strategy
SAAS Leadership
UX Leadership
Call in Support
ENTERPRISE
Battalions in Formation
Your battalion is well-formed, and the mission is clear, but maintaining consistency at scale is challenging. I can help build or monitor process, adhere to brand standards, balance cross-departmental relationships, run product SPRINT sessions, and more to help..
Product Strategy
SAAS Leadership
UX Leadership
Call in Support
{ RECENT FAV'S}
{ RECENT FAV'S}
{ RECENT FAV'S}
{ RECENT FAV'S}
fired up over these recent small victories
fired up over these recent small victories
fired up over these recent small victories
When you’re deep in the trenches, a little fun goes a long way. Check out some of the recent projects that put a smile on this salt-dawg's face.
