BRAND CONSULTING

DIGITAL PRESENCE

GROWTH STRATEGY

Moving mountains with groundreaking results

MISSION

Groundbreaking Construction needed a brand identity that reflected their strength, reliability, and roots in the community. They wanted to stand out in the competitive construction industry while maintaining an approachable and professional tone. The challenge was to create a brand that resonated with both local homeowners and federal contracting audiences, positioning them as a trusted partner for projects big and small.

execution

The brand was built around the bison, a symbol of resilience and strength that captures the spirit of wide-open landscapes and untamed potential. While not native to Oregon, the bison was chosen over a traditional bull for its rugged, outdoorsy essence—a perfect nod to breaking ground, both literally and figuratively. The messaging and design reinforced Groundbreaking Construction's focus on excellence in heavy equipment services while maintaining a friendly, approachable tone. This cohesive identity set them apart, providing a solid foundation for growth across all sectors. (Oh and Logan thought a buffalo was more badass and I said... yup!)

BREAKING NEW GROUND

HEAVY DIGGING & LIFTING ON THE DIGITAL FRONT

Building a web presence for Groundbreaking Construction was all about carving out a distinct, memorable brand in the federal space. By combining a creative, Oregon-rooted identity with a strong digital footprint, we’re setting ourselves apart from the competition. This foundation will soon be reinforced with targeted content and social media campaigns to keep the momentum rolling.

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TESTIMONIALS

Words carry weight when they come from the trenches.

* Maybe take theirs?

5
/ 5
I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.
Matt Earley
Tyson Foods
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Whitney Cook
Walmart
5
/ 5
Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.
Ben Gauthier
Gloo
4.9
/ 5
I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!
Peter Levitan
Peter Levitan & Co.
5
/ 5
I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.
Andrew Hebard
Nature's Crops Int.
5
/ 5
This man understands what it takes to build a brand. Always above and beyond.
Erik Bywater
Knosis
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Matt Stovern
Cardinal Detecto
5
/ 5
I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.
Katelyn Young
Midwestern

5
/ 5
I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.
Matt Earley
Tyson Foods
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Whitney Cook
Walmart
5
/ 5
Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.
Ben Gauthier
Gloo
4.9
/ 5
I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!
Peter Levitan
Peter Levitan & Co.
5
/ 5
I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.
Andrew Hebard
Nature's Crops Int.
5
/ 5
This man understands what it takes to build a brand. Always above and beyond.
Erik Bywater
Knosis
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Matt Stovern
Cardinal Detecto
5
/ 5
I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.
Katelyn Young
Midwestern

5
/ 5
I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.
Matt Earley
Tyson Foods
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Whitney Cook
Walmart
5
/ 5
Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.
Ben Gauthier
Gloo
4.9
/ 5
I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!
Peter Levitan
Peter Levitan & Co.
5
/ 5
I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.
Andrew Hebard
Nature's Crops Int.
5
/ 5
This man understands what it takes to build a brand. Always above and beyond.
Erik Bywater
Knosis
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Matt Stovern
Cardinal Detecto
5
/ 5
I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.
Katelyn Young
Midwestern

5
/ 5
I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.
Matt Earley
Tyson Foods
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Whitney Cook
Walmart
5
/ 5
Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.
Ben Gauthier
Gloo
4.9
/ 5
I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!
Peter Levitan
Peter Levitan & Co.
5
/ 5
I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.
Andrew Hebard
Nature's Crops Int.
5
/ 5
This man understands what it takes to build a brand. Always above and beyond.
Erik Bywater
Knosis
4.9
/ 5
I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.
Matt Stovern
Cardinal Detecto
5
/ 5
I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.
Katelyn Young
Midwestern

Moving mountains with groundreaking results

Moving mountains with groundreaking results

Moving mountains with groundreaking results

MISSION

execution

HEAVY DIGGING & LIFTING ON THE DIGITAL FRONT

HEAVY DIGGING & LIFTING ON THE DIGITAL FRONT

HEAVY DIGGING & LIFTING ON THE DIGITAL FRONT

Words carry weight when they come from the trenches.

Words carry weight when they come from the trenches.

Words carry weight when they come from the trenches.

I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.

I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!

I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.

This man understands what it takes to build a brand. Always above and beyond.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.

I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.

I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!

I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.

This man understands what it takes to build a brand. Always above and beyond.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.

I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.

I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!

I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.

This man understands what it takes to build a brand. Always above and beyond.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.

I have had the pleasure of watching this man at work. It’s impressive how he balances super uniquely creative strategies with a passion for data and results.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

Andrew’s work and leadership were key to getting us through a difficult period, and we wouldn’t be where we are today without him.

I’ve been working with Andrew for over a year. He is one of my go-to strategy guides (actually sherpas). His action, focus, and clear thinking are extremely valuable. No time to waste!

I’ve worked with Andrew for many years. He's a talented and experienced executive, really easy and fun to work with because of his expertise and enthusiasm.

This man understands what it takes to build a brand. Always above and beyond.

I have worked with Andrew on several different projects and he never ceases to amaze. He is one of the best in the business when it comes to creative, branding, and conceptualizing.

I’ve had the privilege of working with Andrew on several projects. We’ll continue our relationship with him in the future to give us outside-the-box, results-oriented strategies.

Andrew Rice

Andrew Rice

Andrew Rice

Andrew Rice